Out of the 7 billion people in the world today, 6.8 billion own mobile phones – or about 97 percent of the world’s total population. With the high numbers of people using mobile phones, using SMS to market their products and services has become one of the major marketing strategies employed by businesses worldwide. If you are considering SMS marketing to boost brand awareness and recall for your product or service, here are the top reasons why you should invest in this non-internet digital marketing platform.
- Text messages have an “open-read” rate of 97 percent within 15 minutes of delivery. Studies also show nearly 50 percent of SMS campaigns can bring about up to 50 percent ROI, particularly when used with social media and e-mail marketing.
- SMS marketing allows you to have a direct means of communication with your target consumers.
- Mobile users are able to receive your text message anywhere and anytime, which means there is practically no limit on the days and schedule of your text marketing strategy. Do you have a limited promotion for your products and services? Inform your existing customers right away through sending them a text message! This ensures you get your message across to your audience almost instantaneously.
- SMS marketing can generate “free” advertising for businesses through word of mouth. Users who receive your text message have the option to forward the message to their family and friends, which basically boosts your promotional efforts without any additional cost.
- Like with other digital marketing strategies, SMS does without the use of actual paper. This is a great asset for businesses that want to highlight their advocacy and support for the environment. In fact, expert studies say 84 percent of consumers actively look out for products produced by green companies, while 80 percent are willing to purchase a product from an unknown brand if the company has demonstrated strong corporate and social responsibility.
- SMS is easy to integrate with other digital marketing channels, which allows a business to create and implement a seamless multi-channel marketing scheme. Leveraging a combination of digital marketing channels enables businesses to have presence almost in all places where their target consumers are, making sure their brand gets maximum exposure and recognition.
Are you interested in tapping into SMS marketing for your booming business? Do you want to effectively spread word about your products and services? Visit smsmarketing.ae to find out how you can utilise this technology to propel your brand and your marketing strategies.