Running an SMS campaign may sound like a walk in the park. Some people think that business owners would simply click the button and send the message to their prospective audience. However, the true success of an SMS campaign can be measured by the number of positive response that they will get from their intended audience.
And to achieve that goal, marketers should know the primary factors that would make an SMS marketing an effective one. If you are thinking of running a campaign like bulk SMS in UAE, be sure to keep in mind these factors:
- Setting the right goal
Every marketing strategy or action needs to have a goal, even an SMS campaign. Knowing what you need to achieve when running a campaign can help in crafting a solid strategy to implement. When setting a goal for your messaging campaign, keep it attainable and realistic. There should be a time element include on it so the results can be measured based on the duration of the campaign.
- Crafting the right message
The message that you will relay to your intended audience would probably be the most important factor that you need to take into account. The challenge of running an SMS campaign is that you should be able to communicate what you need to say effectively, given the character limitations. A strong call-to-action should be recognized once the user reads your message.
- Enticing offers
Offers of freebies and discounts always catch the attention of the users. If you are thinking of running an SMS campaign, it would be best to run it during a promotional stunt. This can increase the chances of getting more response due to your interesting bait. Be sure to highlight this in your promotional message.
- Timing of delivery
Receiving a text during ungodly hours would not sit well with your intended audience. When running an SMS campaign, be sure to know first when is the appropriate time to deliver the message to your intended audience. Sending promotional SMS campaigns during awkward times would lead to low response rate and negative feedback from your audience.
- Presence of choice
For some people, receiving a text from someone they don’t know may seem intrusive. Since you are sending a promotional SMS as a brand, you need to be considerate and let your target audience decide whether they want to take the bait or not. Giving them a choice through opt-ins would make them feel that they are in the position to decide and not being forced.
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